Task1 6.2

Comparing The Sun and The Times

 

 

 

•Define the Target Audience for each paper using appropriate subject

 terminology

•Explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience

•Create digital mood boards (using examples of existing magazine front covers and content) and a digital mock-up of a front cover for each of the  proposed magazines based upon what you discovered about the specific Target Audience for each one

 

•Explain why News UK should use this style for their new magazines.

 

•Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback

 

The Times target audience is more for the formal reader, as in the rate for the social demographics is 65000 readers in the AB class for reading the prints and this shows its mostly upper class people who may be business workers with quite a high income. While for The Sun there main readers are usually people in the ABC1C2 class as there are an estimated 2760,000 readers for a print of the sun while if you look for the AB class who usually read The Times there is only 479,000 readers. This shows that more middle class people who may be working as plumbers or teachers are more likely going to read The Sun than the business workers.

The Time's age bracket audience is quite diverse with the main readers being aged 30-60 year olds as in the times they have quite serious topics in there newspapers like politics and war which others of a younger age may not always want to read about, but still may be interested in the topics. The Sun on the other hand has quite a range of readers going from between 25-44 being the most popular it seems as since the sun is more about celebrity gossip and keeping up with the trends, it may be that they want to hear about a celebrity instead as it would be more of an entertaining read.