To Do

Using the form below

https://docs.google.com/document/d/14iEBnHx-zuNi5Do25RQ_ty2lw2IOpscsPiAMM-VdHH0/edit?usp=sharing

1USES AND GRATIFICATIONS

http://www.slideshare.net/zlorhenley/uses-and-gratifications-theory-6933502?qid=1fd54b06-0dbd-430f-8fb8-73fde17fcb2e&v=&b=&from_search=1

Slide show - might be a bit wordy

http://communicationtheory.org/uses-and-gratification-theory/

Quite nice and succinct

https://www.youtube.com/watch?v=Vn9_0mTfT3Y

Not sure if you wanted a video, but this one gives some clips for examples

2.RECEPTION THEORY

https://mediafort.wordpress.com/2013/07/01/reception-theory/

Nice little blog summarising different media theories

http://www.slideshare.net/alexeglen/stuart-halls-reception-theory

Quite a clear slide show

https://www.youtube.com/watch?v=gJd1rkDoURA

Because if one group gets a video, they all should!

• 3HYPODERMIC NEEDLE THEORY 

• 4Task 2b Media Effects Debate Mean World Syndrome/M...

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Summary of 24.01.2017

Understanding the theory of Seminotics

Signifiers and signified: what you see is what you get and the deeper meaning to it.
Denotation and connotation: say what you see and the deeper meaning behind it
Symbolic sings: physical resemblance that is represented
Iconic signs: shows evidence of what could be represented
Indexical signs: no Resemblance and you need to learn about what the sign means.

Examples

Sand: usually at the beach and playgrounds
Guns: death and violence and sometimes protection
Bike (symbolic)
Skull and cross bones: can be represented of death, posion/toxic and pirates
Satan symbol: would have to learn about what it means and why it's that symbol.


Looking into fairy liquid adverts (choosing two)

Passive and active

Passive: a passive audience is an audience that agrees and mainly believes everything in media. The audience when given a piece of news or media tend to believe it and will not question what the meaning it or the story behind it.

Active: an active audience is an audience which will think about what the media has given them and questions whether it is actually true.


An example of this could be the Honey G incident where there was an article where it said she was shot but the next day she was on a live show of This Morning. For those who are passive they would believe this and not question whether she was actually killed while an active audience would more likely to question whether it was true that she was shot and so would research into it a bit to see if it was true. Since Honey G was on the show This Morning after the article was released it was proved that it was a lie and she was not shot.

Mindmap

Task1 6.2

Comparing The Sun and The Times

 

 

 

•Define the Target Audience for each paper using appropriate subject

 terminology

•Explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience

•Create digital mood boards (using examples of existing magazine front covers and content) and a digital mock-up of a front cover for each of the  proposed magazines based upon what you discovered about the specific Target Audience for each one

 

•Explain why News UK should use this style for their new magazines.

 

•Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback

 

The Times target audience is more for the formal reader, as in the rate for the social demographics is 65000 readers in the AB class for reading the prints and this shows its mostly upper class people who may be business workers with quite a high income. While for The Sun there main readers are usually people in the ABC1C2 class as there are an estimated 2760,000 readers for a print of the sun while if you look for the AB class who usually read The Times there is only 479,000 readers. This shows that more middle class people who may be working as plumbers or teachers are more likely going to read The Sun than the business workers.

The Time's age bracket audience is quite diverse with the main readers being aged 30-60 year olds as in the times they have quite serious topics in there newspapers like politics and war which others of a younger age may not always want to read about, but still may be interested in the topics. The Sun on the other hand has quite a range of readers going from between 25-44 being the most popular it seems as since the sun is more about celebrity gossip and keeping up with the trends, it may be that they want to hear about a celebrity instead as it would be more of an entertaining read.

 

 

Task1 6.2

Comparing The Sun and The Times

 

 

 

•Define the Target Audience for each paper using appropriate subject

 terminology

•Explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience

•Create digital mood boards (using examples of existing magazine front covers and content) and a digital mock-up of a front cover for each of the  proposed magazines based upon what you discovered about the specific Target Audience for each one

 

•Explain why News UK should use this style for their new magazines.

 

•Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback

 

The Times target audience is more for the formal reader, as in the rate for the social demographics is 65000 readers in the AB class for reading the prints and this shows its mostly upper class people who may be business workers with quite a high income. While for The Sun there main readers are usually people in the ABC1C2 class as there are an estimated 2760,000 readers for a print of the sun while if you look for the AB class who usually read The Times there is only 479,000 readers. This shows that more middle class people who may be working as plumbers or teachers are more likely going to read The Sun than the business workers.

The Time's age bracket audience is quite diverse with the main readers being aged 30-60 year olds as in the times they have quite serious topics in there newspapers like politics and war which others of a younger age may not always want to read about, but still may be interested in the topics. The Sun on the other hand has quite a range of readers going from between 25-44 being the most popular it seems as since the sun is more about celebrity gossip and keeping up with the trends, it may be that they want to hear about a celebrity instead as it would be more of an entertaining read.